Anita Flavina designer shoes collection is handmade in Le Marche, the exquisite shoemaking region of Italy. This venture represents the quality of my design philosophy, enabling me to present my Italian ladies shoes in their righteous place among the international crème dell a crème of shoe heaven.
When designing my ladies shoes the woman I have in my mind to wear Anita Flavina for me is a beautiful woman of passion, power and substance. I connect with how she wishes to feel when she slips on Anita Flavina, I appeal to the women I am designing for by ensuring the silhouettes I have designed for her are most flattering to the shape of her feet and legs, also appealing to her playfulness in the various design concepts. I touch her senses through fun, alluring and sophisticated combinations of colours, leathers and textures.
I carry a journal with me constantly devising a wish list for each season of designs, patterns, colours and textures that inspire me. These inspirations come from places I visit or movies I watch and the inspiration I find therein. Once I return to Italy at the laboratory I source ideas on my wish list by visiting the tanneries, heel and accessory houses. I set the scene by visualising who the woman is, where she will shop, how she will feel when she slips the shoes on her feet, what occasion she will wear her shoes to and how she will style her look.
A woman decides on the shoes she will wear as a reflection of how she wishes to interpret herself to the world, just how present day world’s fashion icon Amal Clooney did on the day she chose to step out in my designs. When designing these shoes I had Amal in mind and I had styled them with the same look that Amal chose to wear them with. My heart still beats when I see my visions and dreams turn into reality.
The factories I work with utilises their passion, skill and expertise and for crafting and producing the collections. The highest quality of excellence and workmanship is implemented at every stage of the production process. The balances of each individual component are in perfect equilibrium. The unique collections display the finest textures and materials in the world and are made to perfection with precision to detail which exuberates comfort and desirability.
I am gratified to be in a position to enable women to reap the rewards of what they installed in me during my path of identifying my true potential as CEO and Creative Director of Anita Flavin and I look forward to for filling the desire of women of passion and substance to embrace their empowerment and elegance in stepping out in my designs.
Anita Flavin CEO and Creative Director
I graduated from the London College of Fashion in Fashion Management Business and Finance and I have worked in the luxury, fashion and ladies footwear industry for over twenty five years for many notable brands including management training at John Lewis Partnership, Dorchester Collection Hoteliers and Whistles Ladies Designer.
In 1998 I identified womens designer shoes was beginning to gain international recognition and this area of fashion was still vastly undeveloped. I decided to pursue a career in this field and secured employment in a footwear buying and design department for a cutting edge leading retailer of that era.
In 2001 I identified a niche in the market for a designer shoe company which consisted of a new quirky footwear brand, of lower heeled casual shoes and commenced my own business.
I sold my designer shoe collection to Harrods, Selfridges, Fenwick’s and KG amongst others. In addition to this I sold my brand to the majority of independent retailers in the UK and Ireland as well as in Japan, Italy and USA.
However luxury is and has always been my passion. For the last ten years I have been operating business at the higher end of the footwear industry with the finest authentic Italian craftsmanship.
This year I decided the time was right to take ownership of my own luxury ladies footwear brand, Anita Flavina, ‘Made for Women of Passion, Power and Substance’