In 1995 I graduated from the London College of Fashion in Fashion Management Business and Finance. I have worked in the luxury, fashion and ladies designer shoes industry for over twenty five years for many notable brands including management training at John Lewis Partnership, Dorchester Collection Hoteliers and Whistles Ladies Designer.
In 1998 I identified that shoes for women in the footwear fashion scene was beginning to gain international recognition, this area of fashion was still vastly undeveloped. I decided to pursue a career in the field of designer womens shoes. I secured employment at Office London, in their womens designer shoes buying department which was then the cutting edge of footwear fashion. We discovered several internationally recognised footwear brands and were responsible for buying from the top Italian shoes designers in the world at that time.
In 2001 I identified a niche in the market for a new quirky footwear brand, which consisted of lower heeled casual shoes and commenced my own business and designer shoe collection under the brand name of Neet. At that time our manufacturing was from China which operated under the old system of quota’s and Chinese footwear production was rare on the British High Street. I sold my collections to Harrods, Selfridges, Fenwick’s, KG, amongst many others. In addition to this I sold to independent retailers nationwide and in Japan, Italy and the USA. At this time the Irish economy was about to boom and I relocated my business to Ireland. I sold my brand to the majority of independent retailers in Ireland and the UK.
During this time I identified there was a niche in the market for top Italian shoes designers and over a period of time I sourced Italian factories to conduct business with. Due to demand from my customers I researched the Italian ladies shoes market and developed a new brand Minette which consisited of designer high heels.
I was requested by the British Footwear Association to be the sole representative for Britain at implementing the International Codes of Conduct at the European Union headquarters in Brussels.
In 2008 I was awarded Irish Accessories Designer by Belfast City Council. I take great pride in grading my work by the women who wear my shoe designs.
Therefore I was deeply honoured when I was requested on behalf of the Irish government to be the sole representative of the creative talent in Ireland, the designer evening shoes I created especially for Michelle Obama, was presented to her by the Northern Ireland Assembly for this occasion.
In 2015 an Italian ladies shoe artisan whom I had been conducting business with for six years, approached me with a business proposition to become Creative Director in creating a luxury ladies footwear brand which is handmade in Marche, the exquisite ladies designer shoes making region of Italy.
At long last after many years of hard work and determination I am gratified to be in a position to enable women of passion, power and substance to reap the rewards of what they installed in me, during a path of identifying my true potential as a ladies shoe designer by for filling the desire of every woman to embrace her empowerment and elegance in stepping out in my designs.
For this reason I feel the time is right to launch my own designer shoes collection brand for ‘Women of Passion, Power and Substance’. This venture is perfect to represent the quality of my design philosophy and enabling me to present the collections in its righteous place among the crème dell a crème of shoe heaven.
As I operate from my heart what better weekend than Valentines to offer all of you a 20% special Valentine discount for the amazing men in their life to spend on the woman they love.
Me being awarded as 'Irish Accessories Designer'
Farhana Designer Italian Boots
Renee Ladies Designer Shoes
Oprah Ladies Designer Collections
@stylonylon wearing Angelina Ladies Shoes
Amal Ladies Italian Shoes